Floor van der Hoeven

Communications AdvisorProject Owner CopywritingOffice Manager

Floor stood out immediately as a missing puzzle piece within Astrolads. With her feel for communication, structure and content, she brings calm and direction to every project. From client contact to copy and from meetings to interviews... Floor makes sure that what the audience gets to see lines up with the substantive wishes and the entertaining expectations.

Floor van der Hoeven - Communications Advisor at Astrolads

About Floor

If Astrolads were a puzzle, Floor would be a piece that had been missing for a long time. With a love for communication, social topics and organisational management, Floor came along just in time to handle the growing number of clients and projects. From her role as Communications Advisor, she's the face and point of contact for many collaborations on Astrolads' behalf. From quotes to planning, and from interviews to safeguarding the essential content… Floor makes sure the end product matches the (substantive) wishes of the client!

Beyond communications work, Floor is also incredibly word-savvy and genuinely enjoys writing concise, substantively strong texts. So in her role as Project Owner Copywriting, she often takes on the task of checking subtitles, writing captions and (news) articles, or drafting scripts.

In her first week it became clear that Floor also values an inspiring and structured working environment. So she quickly embraced the role of Office Manager, in which she works with Joey to keep the office looking presentable.

Outside Astrolads

When Floor wants to recharge over the weekend, that doesn't mean sleeping in for hours, lying on the couch or getting bored at the dining table. Quite the opposite, in fact, she prefers to be surrounded by her friends all day long. From a casual drink with housemates to a festival in Amsterdam… as long as it's fun! Floor is a cheerful presence who likes to put everyone at ease and slots effortlessly into any group.

To stay physically healthy alongside all this mental relaxation, Floor can often be found at the gym. From bicep curl to glute bridge, as long as it leaves her muscles feeling properly worked!